Quick to Market: High volume, targeted email campaigns off the ground in 2 weeks!

need

US Airways wanted to make the leap from cumbersome text messages to sophisticated email marketing campaigns, but they also wanted great functionality at a reasonable price. On top of that, they wanted the system set up and running very quickly within their organization.

solution

After evaluating several other email solutions, US Airways chose Zeta Mail due to its easy-to-use interface and competitive pricing, providing all the functionality present in more expensive products. Zeta Interactive successfully deployed Zeta Mail in under two weeks. US Airways marketers now happily send targeted, personalized, text, html, and AOL messages to their loyal customer base. As a bonus, they get comprehensive reports on how their emails perform too.

results

Since they deployed Zeta Mail, US Airways has experienced significant increases in their click-through rates and the revenue generated per campaign. Additionally, using Zeta Mail's survey tool, they now have access to a new source of important data that will help them build better relationships with their customer base.

According to Joe Beery, Senior Vice President and Chief Information Officer at US Airways, "Zeta Mail proved to be the most cost-effective and easy-to-use product on the market. This product has helped us enhance our email marketing initiatives and at the same time, reduce our distribution costs."