Optimizing Online Banking through User-Centric Design

need

Home Federal Bank of Idaho is a personal service oriented bank located in the Western United States. The bank’s former website was not intuitive or easy to use and did not align with brand values or offline branding activities, diluting their overall brand equity.

solution

The design of the website’s graphical user interface (GUI) leveraged the imagery and tone employed in Home Federal’s offline promotion and branding activities. This alignment of offline and online messaging is key to helping Home Federal Bank meet their business goals and avoid message fragmentation.

Zeta Interactive (formerly Temel) focused its strategy on usability when creating differentiating value for the bank. This aspect is often overlooked by banks, credit unions and financial organizations.

Revitalizing the Home Federal Bank brand experience online was accomplished by:

Regrouping and reorganizing content
Providing relevant segmentation for business and personal banking customers
Creating a customer-centric website architecture
Providing easier paths and entry points for customers and prospects to desired content and tools
Developing online brand attributes

results