Integrated Marketing Strategy and Branding Identity
need
Although Harms Software is the premier software solution in the industry, it lacked a strong best-in-class identity. Working with Zeta Interactive, the primary program goal was to ensure the new brand reflected and aligned with the needs of the salon/spa industry.
Other program goals included:
- Building brand recognition and demonstrate Harms Software’s best-in-class positioning and value proposition
- Enhancing and expanding all marketing and sales collateral to better support business and sales strategies
- Driving awareness and consideration of the Harms brand into new markets. Integrate all offline and online marketing programs to ensure branding and messaging consistency
- Developing brand architecture with built-in flexibility for growth and expansion
solution
To accomplish these strategic goals, Zeta included the following program elements:
- Brand Building
- Brand Architecture
- Corporate Identity and Standards
- Stationery Systems
- Corporate Website
- Sales Collateral
- Interactive Demos
- Software Packaging
- Tradeshow & Event Graphics
- Advertising & sales Promotion
results
During the development of the website, Zeta successfully developed brand standards and guidelines to ensure the brand had one voice and maintained a consistent persona as it integrated projects and initiatives – sales collateral, software packaging and advertising – into a cohesive whole.
