Integrated Marketing Strategy and Branding Identity

need

Although Harms Software is the premier software solution in the industry, it lacked a strong best-in-class identity. Working with Zeta Interactive (then Temel), the primary program goal was to ensure the new brand reflected and aligned with the needs of the salon/spa industry.

Other program goals included:

Building brand recognition and demonstrate Harms Software’s best-in-class positioning and value proposition
Enhancing and expanding all marketing and sales collateral to better support business and sales strategies
Driving awareness and consideration of the Harms brand into new markets. Integrate all offline and online marketing programs to ensure branding and messaging consistency
Developing brand architecture with built-in flexibility for growth and expansion

solution

To accomplish these strategic goals, Zeta included the following program elements:

Brand Building
Brand Architecture
Corporate Identity and Standards
Stationery Systems
Corporate Website
Sales Collateral
Interactive Demos
Software Packaging
Tradeshow & Event Graphics
Advertising & sales Promotion

results

During the development of the website, Zeta successfully developed brand standards and guidelines to ensure the brand had one voice and maintained a consistent persona as it integrated projects and initiatives – sales collateral, software packaging and advertising – into a cohesive whole.