Search Engine Optimization

Roughly 70% of the clicks off of major search engines today are from natural (organic) listings. Understanding the impact search engine placement has on our clients’ ROI, Zeta Interactive goes beyond the typical search engine practices and trends, to develop strategies that are proven to work repeatedly and consistently to achieve top rankings.

The SEO experts at Zeta Interactive take a holistic approach to maximize both on-page and off-page factors for top organic search rankings. Our services are designed to drive marketing results, including:

• Brand awareness and positioning
• Search engine share of voice
• Direct response
• E-commerce
• Revenue and ROI

We provide each client a full team of dedicated SEO specialists who, using industry best practices, strategically attack the variety of forces that determine how well a site is ranked to continually ensure top placement. Representing the smartest, most qualified search engine optimization professionals in the business, the Zeta SEO team holds certifications with Google, Yahoo and Microsoft, and memberships with the leading industry organizations, including SEMPO, the DMA and the IAB. And our proprietary SEO/SEM management and optimization technology, Zeta Search, helps our clients manage, analyze, and refine even the most complex SEO initiatives to continually improve results.