Zeta Next Page

It's no surprise that the print industry has been faced with staggering business challenges, with the cost of paper, printing and postage on the rise, and readership, in many cases, in decline. In times such as these, companies can either stay the course or 'turn over a new page.' It's the innovators who address market changes that continue to thrive. So, for those marketers and industries heavily invested in print, now is the time to make sure there is a balanced strategy that effectively utilizes online channels and digital publications.

Introducing Zeta Next Page, the first and only single-source digital publishing solution that enables marketers to easily transform print publications—magazines, newspapers, catalogs, marketing collateral, direct mail, coupons, promotions and more—into robust, interactive, and targeted online publications and effectively and cost-efficiently market them through multiple digital channels for greater impact and better results.

Don't just deliver a publication. Start a meaningful conversation that actively engages consumers with your content and allows you to really understand, monetize, measure and respond to their unique interactions with that content.

This isn't just about the same old features and functions. We offer something completely different — something revolutionary. The integration of Zeta Next Page with Zeta Mail 5.0 and Google Analytics changes the game. It's not just a digital publication any more, like everyone else; it's a complete communications and analytics solution that empowers marketers to fully realize the potential of their programs like never before:

• Integrated, Best-of-Breed Delivery Platform: Realize all the benefits of full integration with the innovative email solution, Zeta Mail, to easily plan, execute and optimize highly-targeted campaigns around individual publications.
• Conversation Management: Effortlessly plot and manage full publication contact strategies that move consumers to open, engage and act.
• Unparalleled Insights: Harness the power of Google Analytics to understand consumers' actions — pages viewed, products/articles of interest, traffic sources and conversions — all within one platform.

And of course, consumers get the traditional publication experience with all of the added online features and benefits:

• Thumbnail Navigation and Table of Contents: Enhance the reading/shopping experience and increase clicks and page views.
• Bookmarks, Page Notes and Highlighting: Allow articles and products to be easily viewed, highlighted, saved and commented on for future reference.
• Single/Double Page Views and Zooming: Let the publication be viewed in the preferred format and size.
• Downloadable: Allow usage at a later date so consumers can continue to read and shop on their own time.
• Printable: Allow for offline reading, PLUS consumers can print individual coupons, products or articles for easier use.
• Searchable: Consumers can quickly find what they are seeking by searching keywords on a specific page or throughout the entire publication.
• 360 Degree Product Views: Provide better product detail and drive consumers further along into the buying process.
• Share-with-Friends and Share-to-Social: Easily email content or post to popular social media sites to virally increase reach, readership and sales.
• Embed Hyperlinks and Email Links: Connect consumers to web sites of interest and allow them to send emails directly from the publication.
• Embed Audio and Video: Offer a more engaging and entertaining user experience and provide publishers with additional sponsorship and advertising revenues.
• Reader/Shopper Statistics: Offer key data points to readers, such as how many people read this catalog or bought a specific product to further entice engagement and purchase.
• Shopping Cart Experience: Enable consumers to add items to the cart directly from the product views to increase ease and likelihood of orders.

Reshape your strategies to survive and thrive in the digital age—before it's too late. Sign up for a Zeta Next Page demo today, or call Rod Roudi, Manager, Business Development, at 646-834-9358.