November 2008 Ι Volume 1 Edition 5
 

The Case to Integrate Builds: Efficiency Rules in an Economic Slowdown
In this down market, the case to integrate just got better.
 

 From Chaos to Calm: Introducing Zeta Integrated Platform (ZIP)
Zeta Interactive is excited to announce the upcoming launch of its industry-first integrated platform that provides customers the ability to view, analyze, and manage their marketing campaigns across a variety of channels.
 
Letter from the CEO: Crisis Interactive   Case Study: Qiagen - Reaching out to women throughout their customer lifecycle through multi-channel, integrated campaigns.

Save the date: Upcoming Zeta 'What's Next' Webinar
Marketing in a Down Economy: Four Strategies to Increase Returns and Efficiency
Speaker: Jared Blank, Strategic Analyst, Zeta Interactive
November 18, 2008 - 1pm ET
 
Ask the Expert Industry Events
Q: Why do I continue to get SPAM complaints when my entire list is permission-based?

A: It's very easy for users to hit the "report SPAM" button these days. The reasons can be many. Most often, the complaints are driven by the frequency of communication or lack of relevancy in the message.
 
 
 
Breaking Noise
Candidate Buzz Reflects the Ups and Downs of the 2008 Presidential Election

Bloggers are riding the roller coaster of the election, buzzing more about the diverse candidates than their platforms.
Get the latest Zeta Buzz Report on your industry to learn what's being said about your brand and competitors on the social internet.
Get Started
 
Zeta in the News
 
 
 
 
Links of Interest