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| Welcome to the first issue of What's Next from Zeta interactive. We hope you find this monthly communication an insightful and informative tool that helps you make better marketing decisions in this interactive media era. Enjoy! |
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| You’d have to be an ostrich to miss all the recent news on how online media spend is on the rise despite a slowing economy. Forrester Research, for example, projects online media spend will surpass $61 billion by 2012, while PQ Media predicts that 1 out of 4 marketing dollars will be spent in interactive channels by that time. |
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Q: I just searched keyword X and our site didn’t show up. There are countless searches for that term EVERY DAY. Why don’t we rank yet for that term?
A: For highly competitive terms, off-page factors typically determine rankings. One of these key off-page factors that determines SEO standing is the number and quality of inbound links. A related factor is the composition of anchor text for these inbound links ("anchor text" refers to the actual words that are hyperlinked).
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A Clinton Comeback? Bloggers Weigh In
News outlets are proclaiming Hillary’s win in Pennsylvania "the week that Clinton came back." But are bloggers buying it?
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