June 2008 Ι Volume 1 Edition 2
 
Advertising Age: Top 50 U.S. Digital Agencies   Break out the bubbly! Zeta Interactive was named one of the nation’s top 50 digital agencies in Advertising Age’s 2008 Agency Report. We can’t thank our supportive and valued customers enough for helping us earn a spot on this prestigious list in our inaugural year. Our strong client roster and rapid growth was duly noted.

Maximizing the Metrics: How to Make the Data Pay Off.
Last month, we discussed how woefully few marketers today are fully leveraging customer data to optimize their acquisition and retention efforts as well as their marketing spend. Rather than being paralyzed by the amount of available data, marketers should instead focus on the metrics that address their specific business goals.
 
Letter from the CEO: The Optimization Mandate   Case Study: U.S. Airways - How a major airline was able to launch a high-volume, targeted email program off the ground in under 2 weeks.
Ask the Expert Industry Events
Q: I want the content of my emails to be more relevant to my audience. What can I do to accomplish this?

A: There are 5 keys to increasing the relevancy of your email marketing campaigns: strategy, data, content, deployment, and tracking.
 
 
 
 
 
Breaking Noise
Summer 2008 - Vacation or Staycation?

Learn what the blogosphere is saying about the family getaway.
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Zeta in the News
 
 
 
 
 
Links of Interest