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| There is no greater truth than what your customer is telling you. Marketers in any industry need to fully understand their customers in today’s competitive marketplace, but even more so, successful interactive marketing begins with retrieving customer intelligence. |
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Analysis Paralysis: Making Sense of Multi-Channel Metrics
Speaker: Jared Blank, Strategic Analyst, Zeta Interactive
Tuesday, August 19, 2008 - 1 pm, EST |
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Q: Some of my paid search keywords just went 'Inactive for Search'. What went wrong, and how do I stop this from happening?
A: Google introduced Minimum CPCs a few years back and Yahoo just started using them this quarter. The Minimum CPC is a valuation of your program's performance for a keyword.
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The tale of two technologies: Blu-ray vs. HD DVD
Now that HD DVD has gone the way of the Betamax, what do consumer bloggers have to say?
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| Get your 30-day FREE trial of RelevantNoise from Zeta Interactive, and learn what’s being said about your brand across the social internet. |
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