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Zeta Interactive Signs Five New Clients to Expanding Roster
Leading interactive marketing agency adds Pep Boys, SourceMedia, NewsMarket, United Water, and Tablet Hotels to customer list
Zeta Interactive, a full-service, interactive marketing agency combining industry-leading talents and best-of-breed proprietary technologies, today announced the signing of five new clients, including: Pep Boys, the nation's leading automotive retail and service chain, SourceMedia, a leading provider of information tools for the financial services and related technologies markets, NewsMarket, the leading destination for media looking for video, United Water, one of the United States' largest water services companies, and Tablet Hotels, the world's most reliable provider of boutique and luxury hotels.
Zeta Interactive will provide these clients with a variety of digital marketing services, including email marketing, search engine optimization (SEO), search engine marketing (SEM), creative services, and web site development. The company will be tasked with carrying out the interactive marketing goals of these clients to achieve measurable results and increased ROI on their digital marketing objectives.
"The addition of these five clients to our roster represents leading companies in different industries that share a common goal of leveraging the full power of the internet to build their brands and grow their business through innovative technologies and experienced management," said Al DiGuido, CEO of Zeta Interactive. "What differentiates Zeta from the competition is our commitment to truly understanding our clients' unique business challenges in order to craft the most effective and efficient programs, often across multiple channels. We bring creativity, measurability and innovation to our digital marketing strategies, which allows clients to track their success and realize increased ROI."
In addition to providing individual digital marketing services such as SEO or SEM, Zeta Interactive clients have the option of utilizing a fully integrated suite of interactive technologies such as online advertising, email marketing, brand strategy and creative services, making it truly a single-source solution for their marketing needs.
Over the past six months, Zeta Interactive has grown its client roster to more than 200 customers and opened its corporate headquarters in a 13,000 square-foot Manhattan office. Just recently, Zeta Interactive also assembled its executive management team, adding 12 established industry leaders to its management roster and increasing its staff to more than 300 employees located in seven locations throughout the world.
These five companies join other recently announced Fortune 1000 clients such as: Century 21, The Weather Channel and Allergan. For more information on Zeta Interactive, please visit: www.zetainteractive.com.
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What's the Matter in SEM?
In last month's PromotionWorld, Zeta Interactive's Director of Search Marketing, Michael McVeigh, discusses why relevance matters not only in search engine marketing, but across the entire digital landscape, and why marketers should take note. Read More
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Zeta Interactive Hires Industry Veteran Jared Blank as Strategic Analyst
Leading interactive marketing agency brings on former Jupiter Research analyst to provide unique insight and vision to clients and prospects
Zeta Interactive, a full-service, interactive marketing agency combining industry-leading management and best-of-breed proprietary technologies, today announced the appointment of Jared Blank as Strategic Analyst. Blank will serve as a primary industry voice for Zeta Interactive, helping to strengthen the company's position in the market. Additionally, Blank will provide unique marketing and analytics insight to Zeta's clients that will give them a competitive advantage.
With more than nine years experience in integrated marketing, Blank provides Zeta Interactive a tremendous amount of insight on the marketplace, particularly in the areas of multi-channel marketing, site analytics and consumer behavior. He will continue this work at the company by creating and presenting monthly webinars for Zeta Interactive clients and prospects on a variety of topics—from integrated marketing strategies, to trends in email, social media, and more-and crafting a series of white papers to further their market knowledge.
"We are constantly seeking to surround ourselves with the best in the business and hired Jared because of his proven track record of thought leadership in the digital marketing arena," said Al DiGuido, CEO of Zeta Interactive. "As someone who has studied the range of marketing solutions and technologies in the marketplace, we can find no one better to speak directly on the power of the integration of these tools and the importance of this integration for marketers in our industry. Jared will be able to provide our customers with valuable insights that will ensure their campaigns result in measurable ROI."
Before joining Zeta Interactive, Jared held senior management positions within the marketing departments of Epsilon and Tommy Hilfiger, spearheading their branding, thought leadership and research efforts, and speaking frequently at industry events and with the trade press on online marketing issues. At Jupiter Research, Blank was a senior analyst, writing syndicated research reports and assisting clients with strategic marketing decisions including ROI performance metrics, customer segmentation, and marketing campaigns.
"I am joining Zeta Interactive because it provides me with an opportunity to be a central part of an organization that is combining industry best technologies and services with an experienced team of digital marketing leaders," said Jared Blank, Senior Strategy analyst at Zeta Interactive. "It is my belief that to be most effective as a digital marketing provider, a company must approach business from a full-service, customer-first perspective. This is the philosophy that Zeta Interactive has adopted to build itself into a leading agency in such a short period of time, and I am eager to provide further strategic counsel as the company continues to grow and innovate the market."
This announcement follows steady progress within Zeta Interactive since its launch in November of 2007. Over the past nine months, the company has grown its client roster to more than 200 customers, and recently announced the signings of Fortune 1000 companies such as Pep Boys, Century 21 and United Water. The company also opened its corporate headquarters in a 13,000 square-foot Manhattan office, increased its staff to more than 300 employees, and named nearly a dozen industry veterans to its executive roster. Zeta Interactive also recently earned a spot on the 2008 Advertising Age Digital Agency Report, as one of the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.
For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.
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