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| Zeta is adding a little ZIP to their premier integrated service offerings. Introducing our new, industry-first solution, Zeta Integrated Platform, or ZIP, as well as our rebranded social media mining and search analytics technologies: Zeta Buzz and Zeta Search. |
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"10 New Year's Resolutions for Email"
Speaker: Jared Blank, Strategic Analyst, Zeta Interactive
Tuesday, January 20, 1:00 pm ET
Every company is working to gain more revenue from their marketing programs. January offers a perfect opportunity to start fresh and resolve to improve your present strategies. In this webinar, we'll offer 10 resolutions for email marketers in the new year to make your email communications more effective and efficient. Learn how to generate higher response through improved landing pages, better creative, more effective targeting, and integrating your email programs with your other marketing initiatives.
More details to come.
Free whitepaper and on-demand webinar
If you missed our most popular webinar yet, Marketing in a Down Economy: Four Strategies to Increase Returns and Efficiency, a free on-demand version is now available for download, along with its companion white paper.
Download it now! |
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Q: What is the appropriate amount of your SEM budget to spend on branded terms?
A: Like most SEM questions, this one can only be answered on a client-by-client basis. When you are displaying in the top position in natural search, there is, in effect, a cannibalization that occurs when users click on the first listing they see, which is typically your sponsored ad. You are paying for a click that would, in theory, be achieved for free in the natural results if your ad wasn't there.
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The Buzz on the Hottest Holiday Toys for 2008
Think you know what toys are getting the most online buzz this holiday season? Is it going to be all talk and no play this belt-tightening year?
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| Get the latest Zeta Buzz Report on your industry to learn what's being said about your brand and competitors on the social internet. |
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