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Zeta is adding a little ZIP to their premier integrated product and service offerings. Introducing our new, industry-first solution, Zeta Integrated Platform, or ZIP, as well as our rebranded social media mining and search analytics technologies: Zeta Buzz and Zeta Search. This rollout is the beginning of a complete relaunch of our incredible suite of analytic and deployment tools and services designed to deliver marketers with ground-breaking insight to help create more efficient and effective interactive strategies.
Aligning with our vision to be the top full-service, fully integrated agency, ZIP represents a significant milestone for Zeta Interactive, while also escalating the level of service we provide our customers. Plus, our premier digital services, Zeta Buzz, formerly RelevantNoise, and Zeta Search, formerly InsightGrit, have been given some valuable upgrades, including a new look and feel.
Zeta Search drives nearly $200,000,000 in annual revenue for our Fortune 1000 clients, and is a powerful search analytics and reporting technology that allows for real-time optimization and campaign management.
Zeta Buzz is a ground-breaking social media mining technology, ZetaBuzz enables our world-class clients, such as Verizon Wireless, to instantly tap into the more than 100 million blogs and countless message boards and online communities to gain real-time business intelligence and gauge consumer perception of their brands, products and competitors.
ZIP, our newest innovative technology, Zeta Integrated Platform, will offer clients a way to manage programs across multiple channels through a single information hub. In concert with Zeta Buzz, Zeta Search, as well as our other proprietary technologies, it will be even easier for marketers to view and analyze advertising efforts, gain insights into interactions between channels, and make key decisions on strategies, tactics and budget allocations to increase overall efficiency and performance.
Why Integration?
Zeta Interactive understands there is a real linkage between each platform and solution we offer, and that our insight should benefit our customers. Zeta's new integrated platform provides our customers with a 360-degree view of their marketing efforts and results across all channels in a single dashboard. Results we garner from email and brand monitoring, for example, can be leveraged for more powerful search and web site development initiatives. And so on. As a result, each successful engagement drives even greater success across multiple channels moving forward.
The digital landscape is becoming increasingly fragmented, forcing marketers to work with a variety of vendors—email, search, creative, etc.—to develop and execute their programs and achieve their business objectives. With the economic downturn, budgets are tightening and accountability pressures are on the rise. Now, more than ever, smart marketers are striving towards an integrated rather than siloed approach to their online programs, realizing disparate platforms are more difficult and increasingly expensive to track and analyze.
ZIP's revolutionary technology will not only help companies optimize their digital marketing initiatives, it is designed to maximize results, drive sales and most, importantly, increase ROI for our customers in today's competitive and challenging marketplace. Zeta Interactive is adding some real ZIP to 2009.
Contact your Zeta Interactive Account Manager for more information on ZIP, Zeta Buzz and Zeta Search or call 646-834-9400 or go to www.zetainteractive.com. |
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