We hope you find this monthly communications an insightful and informative tool that helps you make better marketing decisions in this interactive media era. Through a combination of case studies, whitepapers, blogs, interviews, industry news, product service and technology overviews and webinar opportunities, we aim to help our valued customers make the most of their marketing dollars. Enjoy!
Print in Peril: Overcoming the Challenges of a Shifting Media Landscape
Zeta Interactive Study Gains Critical Insight into Future of Media and Marketing
It's no secret organizations heavily invested in print media - publishers, catalogers, direct mailers, etc. - face formidable challenges as media consumption patterns shift online and the costs associated with print continue to rise. Now newly commissioned research conducted by Forrester Consulting on behalf of Zeta Interactive explores the challenges and needs of publishers and print marketers and examines how they are leveraging new technologies to survive and thrive in today's shifting media landscape.
case study - American Business Media
Find out how a 100+-year-old media organization readdressed its annual report strategy to expand its audience online and reduce costs.
letter from the ceo
Crossing the Digital Divide
The signs have been everywhere over the past decade regarding the future of the print medium. CEO of Zeta Interactive and publishing veteran, Al DiGuido, weighs in on the changing media landscape and the warning signs that have all too often gone ignored.