We hope you find this monthly communications an insightful and informative tool that helps you make better marketing decisions in this interactive media era. Through a combination of case studies, whitepapers, blogs, interviews, industry news, product service and technology overviews and webinar opportunities, we aim to help our valued customers make the most of their marketing dollars. Enjoy!
ask the expert
Q: Some of my paid search keywords just went 'Inactive for Search'. What went wrong, and how do I stop this from happening?
A: Google introduced Minimum CPCs a few years back and Yahoo just started using them this quarter. The Minimum CPC is a valuation of your program's performance for a keyword.
How's your 360-degree Customer View? Consider the Source.
There is no greater truth than what your customer is telling you. Marketers in any industry need to fully understand their customers in today’s competitive marketplace, but even more so, successful interactive marketing begins with retrieving customer intelligence.
case study - InCharge
Credit Worthy: Offline success online helps national credit counseling firm reduce customer acquisition costs.
Employing user interface design development, branding and identity design and support, and a flash animation product demo, Zeta was successful in helping InCharge provide financial education and empowerment to its users, while offering online enrollment and reducing costs.
letter from the ceo
The Message IS the Media
Nearly thirty years ago when I started in the advertising business, selling advertising on billboard signs across the country; George Holtane; a quick witted savvy creative guy provided me with some great wisdom.
