Aggressive Growth Plans Require a New Brand Identity

need

Great Northwest Insurance is a preferred auto, home and small business underwriter utilizing the strengths of technology and the independent agent system to achieve extremely low overhead costs and superior customer service. Operating through 100 locations in 11 states, the company is unique because of its elimination of traditional insurance home and branch offices, which empowers the individual agent to stand as an independent insurance company or micro insurance company (MIC).

solution

Zeta Interactive assisted GNW in re-establishing and refreshing their brand identity, which has been fragmented and diluted by years of mergers and renaming processes. In addition, we prioritized communication attributes to create awareness around the uniqueness of Great Northwest. The brand identity strategy included:

• Corporate signature (logo) revitalization
• Descriptive tagline
• Positioning statement
• Corporate stationary
• Marketing collateral
• Website design and development
• Tradeshow booth design
• Sales tools and presentation

results

Zeta Interactive realigned both the verbal and visual components of their brand, which are now helping associates at GNW speak with one brand voice—an essential foundational element as the company pursues an aggressive growth plan.