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Social Media Mining: Zeta Buzz

Like it or not, social media is not going away. Through an ever-increasing number of blogs, social networking sites, message boards, and online communities, consumers can now react and respond to your brand in an instant. And what they say can make or break your business virtually overnight.

Disregard this very real phenomenon, and risk losing your customers—and potentially your job.

Sound a bit melodramatic? Consider this: there are now over 100 million blogs providing some very influential opinions on every topic imaginable—including your company, products and competitors. Can you afford NOT to know what they are saying? Social media mining is key.

Zeta Interactive’s Zeta Buzz: See what you don’t hear.

As a marketer today, you had better understand what consumers are saying about your brand, your offerings, and your competitors if you want to grow your business and protect your brand in a very competitive marketplace.

Enter Zeta Buzz. Our web-based social media mining tool instantly taps into today’s millions of online blogs, as well countless message boards and online communities, so you gain real-time insight into the consumer opinions and perceptions of your company, your offerings, and your competitors that will help steer your future marketing strategies, messaging and overall business planning. Data mining blogs gives you a competitive edge.

Listen and Learn: What You Don’t Know CAN Hurt You

Zeta Buzz helps you:

• Discover what consumers are saying about your company, brand and offerings
• Find out public opinion on the strengths and weaknesses of your competitors
• Measure the effectiveness of a major marketing campaign
• Gain feedback on a recent product launch
• Measure demand for an upcoming product or service
• Spot consumer trends in your industry
• Identify your most powerful critics and evangelists
• Connect and respond—before it’s too late—in order to improve your messaging and protect your company, its brand reputation, and clients