Business Intelligence. Applied.

Analytics Consulting

Analytics is at the core of our DNA. We bake in ROI measurement into every campaign we design. This daily application of data-driven strategy across online marketing disciplines is the source for Zeta’s critical competency in the architecture, deployment and refinement of analytics and business intelligence.

Zeta Interactive’s analytics and business intelligence offerings include:

• Web analytics auditing and deployment
• Attribution modeling and customer lifetime value measurement
• Forecasting and predictive modeling
• Data warehousing services and CRM analysis

Google Analytics Consulting

With over 50% of the top 10,000 websites using Google Analytics, this free licensed enterprise-class platform is increasingly the lingua franca of online marketing measurement. At Zeta, we routinely optimize and enhance our client’s Google Analytics implementation in conjunction with their marketing campaigns. Additionally, we offer standalone consulting services, including:

• Implementation, Configuration and Auditing
• eCommerce Tracking and Advanced Coding Consulting
• Customized Dashboard & API Integrated Solutions
• User Training

For more information on any of our analytics and business intelligence services, call Rod Roudi, Manager, New Business Development, at 646.834.9358.