marketing insight
webinars and white papers
- NEW! The Mobile Imperative: Optimize and Integrate Search & Email
Consumers are interacting with brands through mobile devices more than ever before. And with the proliferation of mobile devices – 159 million by 2015 (as per Forrester Research), this channel shows no signs of stopping. It is critical to optimize the two strongest push and pull marketing tactics, email and search, for an enhanced mobile experience. With this in mind, Zeta Interactive brings you the next installment of our highly acclaimed "Synergy Series" webinars: The Mobile Imperative: Optimize and Integrate Search & Email.
View Webinar | Download Presentation - The Data Security Imperative: Protect Data In The Age of Cyber Attacks
At Zeta Interactive, we understand that many marketers have questions and are in search of more information about what can be done to protect their data and prevent security breaches, such as those that have recently been reported. To help marketers gain deeper insights on this subject, Zeta Interactive hosted a session dedicated to data security. This webinar featured Joseph V. DeMarco, one of the nation's leading experts on Internet crime and Joe C. Ross, President of CSIdentity®, the industry's leading provider of wholesale identity theft protection and fraud detection solutions.
View Webinar | Download Presentation - SYNERGY SERIES: Getting Engaged With Your Customers: Integrating Search and Social to Increase Brand Exposure and Sales
SEO, PPC and social marketing have more in common than you might think. In the third white paper of the Zeta Interactive Synergy, we examine the many opportunities for traffic and revenue growth through integrating search and social marketing efforts.
Login for Webinar/White Paper | Register for Webinar/White Paper - SYNERGY SERIES: Build a Competitive Advantage: Integrating Search and Social to Enhance Your Brand and Realize Greater ROI.
Marketers continue to aspire to develop seamless, integrated campaigns across multiple media and channels. But the reality is most continue to market in isolated channels, resulting in missed opportunities to fully realize the potential ROI of their efforts. In our latest Synergy Series installment, Zeta Interactive hosted a webinar on September 15, 2010 entitled, Build a Competitive Advantage: Integrating Search and Social to Enhance Your Brand and Realize Greater ROI. This webinar featured Forrester Research’s Shar VanBoskirk and explored how integrating Search and Social is essential to building a “get found” strategy.
Login for Webinar/White Paper | Register for Webinar/White Paper - SYNERGY SERIES/: Differentiate Through Channel Integration: Combining Search and Email to Surpass the Competition
While marketers consider email and search the two channels with the greatest ROI, marketers face greater challenges to keep growing traffic and revenue against ever smarter competition. Integrating search and email offers a competitive advantage that leads to improved performance. When integrated, email can become more targeted and relevant while search can leverage new content and data to increase SEO and SEM results. Find many practical and actionable recommendations in Zeta Interactive's latest Synergy Series white paper.
Login for Webinar/White Paper | Register for Webinar/White Paper - SYNERGY SERIES: Capture, Nurture, Transact! Combining Search and Email to Drive Results
Marketing today continues to be treated as isolated silos—from email programs, to paid and organic search initiatives, to social media, mobile and beyond. Yet, there are integrated strategies you can put in place today that can have a significant, greater-than-the-sum-of-its-parts impact on customer acquisition, retention and profitability. With this in mind, Zeta Interactive offered an interactive webinar on June 28, 2010 entitled: Capture, Nurture, Transact! Combining Search and Email to Drive Results. Featuring Forrester Research’s Shar VanBoskirk, the webinar explored how search and email, two tried and true staples within the online toolkit, can be leveraged in concert to not only drive lead generation and list growth, but advance consumers deeper into the marketing funnel to increase engagement and drive transactions.
Login for Webinar/White Paper | Register for Webinar/White Paper - SYNERGY SERIES: Leveraging Email and Social to Drive Acquisition and Engagement
Social media can be a highly effective acquisition tool with its inherent sharing capabilities, providing the opportunity to expand a campaign virally and reach new audiences. Mixed with email, it can be a true powerhouse. Learn how to combine social media with email to develop two-way conversations for more meaningful, sustainable relationships.
Login for Webinar/White Paper | Register for Webinar/White Paper - Effective Triggered Email Campaigns: 6 Best Practices
Few marketing vehicles provide a faster, more impressive lift than strategically developed triggered email campaign programs. Learn the latest best practices to generate the most revenue from your triggered email programs.
Login for Webinar/White Paper | Register for Webinar/White Paper - 10 New Year's Resolutions for Email
With consumers spending less, and companies increasing their email marketing volume to compensate, retailers that leverage email will have to determine the answer to several questions if they want their email programs to thrive.
Login for Webinar/White Paper | Register for Webinar/White Paper - Marketing in a Down Economy
Four key strategies that will help maximize returns and efficiency to get you through the lean times and beyond. A can't-miss for today's budget-squeezed marketers.
Login for Webinar/White Paper | Register for Webinar/White Paper - Analysis Paralysis - Making Sense of Multi-Channel Metrics
Where to start, what to evaluate, and how to leverage data to truly optimize your efforts across all channels.
Login for Webinar/White Paper | Register for Webinar/White Paper - Maximize your Marketing for the Holiday Buying Season
Optimize your efforts across a variety of marketing channels to maximize returns during this critical time.
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