Marketers have a fairly straightforward set of goals, even if the paths they take to achieve those goals can be diverse and complex. First, they want to elevate the level and amount of business done by their company, driving increased revenue. Secondary goals include fostering a positive public image of their company, and when possible, [...]
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With many changes occurring the GOP contender landscape over the past week, with Gingrich taking the lead in polls, Herman Cain “suspending” his campaign, and Donald Trump being named as a debate moderator, below are the online digital stats on how traffic and buzz around the candidates had changed. Gingrich Gains Steam; Seen as Favorite [...]
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Most noticeable trend this week was an overall drop in site traffic, which was most likely attributed to the Thanksgiving Holiday. All candidates, including Obama, experienced notable decreases with the interesting exceptions of Romney, Paul and Bachman. And while there appear to be some constant trends, such as Obama’s social media dominance, candidates need to [...]
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From where I sit as CEO, we see every marketing challenge as a battle between one brand and its competitors. We spend a good portion of our upfront time investigating the competitive landscape to ensure that we know as much as we possibly can about brands that we are trying to unseat. We study their [...]
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Digital data for last week’s performance of GOP candidates and President Obama showed some dramatic changes, as debates, scandals, and the GOP candidates duke it out for the chance to run against Obama. Below are some of the notable highlights from the data as collected and analyzed by Zeta Interactive: Gingrich Continues To Rise Through [...]
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Subject line style over the years has trended from long to short and from generalized to content-specific. As we head into prime season for retail, the increase of email volume to everyone’s inbox means that recipients will have more email and less time to review each message. Some recipients, skim their inbox daily and will [...]
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It’s been a heck of a week for the candidates or “brands” vying for the White House. Cain battling sexual allegations, Perry trying to rebound after a major debate gaffe, Gingrich making his move and Romney not able to break away from the pack. And NJ Governor Chris Christie is warning brands to not underestimate [...]
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Steve Jobs has been quoted saying “People don’t know what they want until you show it to them”, and while waiting in line to pickup my new iPhone 4S that i saw something I never wanted until I saw it right then. Underwhelmed by the iPhone 4S introduction effectively having only a better camera and [...]
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For the week ending November 6, 2011 the presidential election online buzz and traffic analytics focuses primarily on the GOP contenders battling it out for the republican nomination. Zeta Interactive is tracking statistics and analytics from several sources each week to compile a performance snapshot of the candidates’ online digital performance. Full analytical data is [...]
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With the 2012 Presidential election one year away, Zeta Interactive, a full-service, integrated digital marketing agency combining industry-leading talents and creative strategies with innovative channel solutions, today announced the release of its weekly Zeta Interactive Presidential Election Digital Performance Report. The report, which will be released each Monday leading up to the election, will include comprehensive reporting [...]
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