Today Zeta Interactive is announcing the launch of Zeta Mail 6, our latest release of its best-of-breed email platform that will now enable marketers to also manage conversations across mobile and social channels.

This integration across email, mobile and social, allows marketers to manage subscriber communications and schedule email, inbound and outbound SMS campaigns, as well as Twitter and Facebook posts, within one interface.

Zeta Mail 6 combines a remarkably powerful, and unique dedicated infrastructure with an intuitive, easy-to-use interface providing marketers the ability to interact with high volumes of customers and prospective customers in a completely scalable, yet personalized and targeted, fashion.

Among the new features and highlights of Zeta Mail 6 are:

• Social Media Integration: Zeta Mail 6 integrates social messaging efforts by enabling clients to schedule Facebook and Twitter posts, track replies, monitor mentions and import social media profiles directly from the interface. Marketers will be able to create social media trending reports, re-Tweet volume reports, Facebook post reports, as well as URL and click-thru reporting.

• Mobile Messaging: Zeta Mail 6 features both mobile pull and mobile push messaging capabilities, enabling clients to create outbound “push” and “pull” SMS messaging and promotional offers.

• Multi-Channel Messaging & Reporting: With its advanced reporting capabilities, Zeta Mail 6 enables marketers to report on multi-channel campaigns and consolidate multiple subscriber views.

Combined with other features such as drag-and-drop functionality throughout, GUI-defined time and event triggers, automated multivariate testing, advanced list management and segmentation and highly flexible integration capabilities; Zeta Mail 6 represents a break-through in digital communications.

“With the launch of Zeta Mail 6, Zeta Interactive is revolutionizing the way in which marketers are communicating with their customers and prospects,” said Minna Rhee, CEO of Zeta Interactive. “Effective communication in the digital age requires marketers to leverage all touch points – including email, social and mobile – and customize their messaging, improve their responsiveness and measure the effectiveness across each of these channels. With Zeta Mail 6 marketers now have the ability to manage their entire messaging campaigns in one integrated interface, and then measure results.”

“The new Zeta Mail 6 platform has essential features that are necessary for marketers today, such as multi-channel reporting and consolidated subscriber measurement,” said David Daniels, CEO of The Relevancy Group, a market research and consulting firm. Daniels added, “The new robust mobile and social marketing features indicate that Zeta is focused on innovating the tools that marketers require today and will continue to rely on even more in the future.”

The Zeta Interactive leadership team will be demoing the Zeta Mail 6 platform and providing marketers with further insights on the tool during the Email Evolution Conference this week. The show will be taking place from the Westin Diplomat Resort & Spa in Hollywood, Fla., this Wednesday, February 22nd through Friday, February 24th.

For more information on Zeta Interactive, contact us at marketing@zetainteractive.com or follow us on Facebook, LinkedIn or Twitter

If you’ve been anywhere on the Internet in the past month, you have undoubtedly heard of Google Search Plus Your World. I’m going to break down what it is, what it means to you as a consumer, and what it means to you as a business owner and content producer.

What Is Google Search Plus Your World?

According to Google, Search Plus Your World is:

“Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search.”

In a nutshell: Google is getting much more personal. When you run a search, you’ll be seeing Google+ profiles and pages in the results. If your friends +1 or share certain things that match your query, those will be given a high priority. It’s now even more possible for your search results to be completely personalized where you have your own set of 10 results and the rest of the world each has different sets of the top 10 results. This can potentially create havoc for search engine optimizers and Internet marketers.

Search Plus Your World As A Consumer

How much will Search Plus Your World affect you? That depends on what type of Internet user you are and what your social network looks like. If you have a very stagnant or small network you probably won’t notice much change. If you’re part of a network that is predominantly made up of one “type” of person, it’s possible you’ll be seeing results catered towards that group. Choose your friends wisely!

Search Plus Your World As A Business Owner

What are you waiting for? If you don’t have a Google+ page, you’re missing out. Google is doing everything they can to promote Google+ (they even bet their employees bonuses on it) which means that is a channel you need to be active on.  Go ahead and create your business page on Google+, then get your author information in the SERPs. Space is limited in the SERPs, any extra edge you can get over your competition is crucial. Google is taking Social serious, and you need to get on board too.

Search Plus Your World Around The Web

• Google’s official Search Plus Your World page
• Google’s blog post on Search Plus Your World
• How Search Plus Your World Should Change Your Marketing Strategy
• Search Plus Your World Going Well – Google

Do you have any other good blog posts or news articles on Search Plus Your World? Leave them in the comments and we’ll be sure to check them out.

That Super Bowl Ferris Bueller Honda CRV ad with Matthew Broderick from last week was hilarious. I’m not talking about having actually seen the Super Bowl ad during the Super Bowl – I saw it a week before the game when Honda released it on YouTube. By gametime, it had been viewed over 11 million times. And a :30 spot which can cost up to $4 million during the game, moves pretty fast, so you could miss it (wink!).

Marketers over the last few years have realized how to get far more bang for their Super Bowl advertising buck by taking their ads and campaigns beyond television. Social media, online video, and extended online early releases of commercials have lessened the “must-see” ads during the game, which used to be a major attraction for watching the annual football spectacle.  YouTube’s monthly viewership of over 800 million unique visitors is larger than that of traditional TV networks!

But brands and marketers are getting it right with early releases and multi-channel campaigns. Almost 40% of households now have DVRs, which means many, if not most commercials, are never seen anymore by viewers. Consider also that while the game is broadcast worldwide, many people who aren’t sports fans watch the game with friends or at parties as a social event, and therefore the watching game itself (and the commercials) are not a primary focus. Also, people who don’t live in the competing teams’ cities are less interested in the game’s outcome, so even if they are watching the game, making a beer, chips, or guacamole run during the commercials is a high probability event.

This growing trend of releasing ads a week before the game is smart, building buzz on and offline regardless of the fact that the Super Bowl has always been noted for its legendary commercials. Extended videos and varied ad formats build buzz with viewers and create opportunity to engage more viewers across social media platforms. And it doesn’t just stop at promoting the spots before the big event.  The marketing continues through general sharing at sites like Pinterest or interactive voting at YouTube’s Ad Blitz 2012 or USA Today Facebook Super Bowl Ad Meter. This multi-channel approach builds considerably on the ad campaigns of the past – ultimately taking a one-off spot and turning it into a long-term broader audience marketing campaign.

Each year Zeta Interactive monitors the buzz around the notorious Super Bowl Ads.  This year’s results who that overall buzz around this year’s Super Bowl commercials is slightly less positive than that of last year. Take the following data point for example:

• The average tonal buzz ranking around a commercial at this year’s Super Bowl is currently 80.9% positive. This is a slight decline from last year, when the average tonal ranking of a Super Bowl ad was 83.5% positive the morning after the game.

Interestingly, in the week prior to this year’s game, the tonal ranking surrounding Super Bowl ads was 86.4% positive, meaning that tonal buzz surrounding the ads was actually higher in the build-up phase than it was during and after the game itself.

While tonal buzz dropped slightly this year, the volume of buzz surrounding Super Bowl ads has skyrocketed to new highs:

• In the 12+ hour period since the Super Bowl started, Super Bowl ads are already receiving 14% more volume than they did in the entire 24-hour period following last year’s game. They are also receiving 24% more volume than they did in the 24-hour period following the 2010 game.

• Not only was volume buzz higher during and after the game itself, but during the one week period leading up to this year’s game, volume buzz surrounding Super Bowl ads was 16% higher than it was during the same period last year.The buzz gap between Super Bowl ads and the game itself is becoming narrower and narrower by the year. Last year the game itself generated 45% more overall volume buzz than the ads. However, this year, the difference in buzz between the game and the ads was just 25%.

The ads weren’t the only form of entertainment generating a great deal of chatter at this year’s game. Both the National Anthem and the Madonna-headlined halftime show generated significantly more buzz than the same events during last year’s game (National Anthem buzz was 17% higher this year than it was last year, and the halftime show buzz was 38% higher this year than last year).

TOP 10 AND BOTTOM 5 AD BUZZ LIST
Here is the Top 10 list of commercials which received the highest Zeta Buzz tonal ranking at this year’s Super Bowl:

1. Honda “Matthew’s Day Off – Ferris Bueller” – 91% positive
2. M&M’s “Mrs. Brown – Sexy and You Know It” – 90% positive
3. Budweiser “Eternal Optimism – Block Party” – 90% positive
4. Acura “Transactions – Seinfeld” — 89% positive
5. Skechers “Dog Race” — 89% positive
6. Fiat “First Time – Italian” — 88% positive
7. 2nd Story Software (TaxACT) “Feel the Free” — 87% positive
8. Budweiser “Return of the King – Prohibition” — 87% positive
9. Volkswagen “The Dog Strikes Back” — 87% positive
10. (3-WAY TIE) Coca Cola “Catch”, Chrysler “Clint Eastwood” and E-Trade “Fatherhood” — 86% positive

Here is the Bottom 5 list of commercials which received the lowest Zeta Buzz tonal ranking at this year’s Super Bowl:

1. Lexus “GS” — 62% positive
2. Hyundai “Think Fast” — 73% positive
3. Chevy “Happy Grad” — 73% positive
4. Cadillac “Green Hell” — 75% positive
5. H&M “David Beckham” — 75% positive

It is a rare sight to not see someone with their Smartphone glued to their hand these days. Whether waiting in-line at your local store, on the daily commute, or watching TV, people are ‘always on’ and waiting for the next chance to share real-time experiences with their online friends and family. With the general population sharing their experiences in real-time digitally, what are people saying about your brand and its experience? And more importantly, how are you responding to those comments? Customers who talk want to know they are being heard, which for any company is actually one of the best ways to gain insight to your brand and help maintain a positive brand image.

Social media is becoming one of the most powerful sources of a company’s image and is giving users the opportunity to speak up and create ‘buzz’ around any topic or product. Today the number of active users on Facebook has reached 800 million, 100 million on Twitter, and 64 million on LinkedIn. Of these numbers, the majority of consumers who ‘like’ or follow a brand on Facebook, Twitter, etc., are likely to be either a person who haspurchased already or is considering a purchase. However, a whopping 95% of those companies on Facebook neglect to respond to their customer’s wall posts and comments. And a staggering 70% of companies on Twitter ignore their customer’s tweets and requests. How, or more importantly why, would brands ignore their customers?

Social media can be the easiest way to monitor your brand’s reputation. Using consumer’s real-time feedback by tracking response rates and trending topics, a brand’s positive buzz can greatly increase.. A company no longer makes the image of its brand, its customers do, and brands have no excuse for not listening to what people are saying about them in the year 2012.It’s time to commit your company’s resources to a resolution that will fortify your brand’s reputation and perception online so as to ensure your competitors don’t “drink your milkshake”.

2011 marked the 4th annual Zeta Buzz Awards initiative which follows the success of the 2008, 2009 and 2010 award programs, where dozens of winners were announced, and categories were covered by hundreds of leading media outlets, including Folio, Forbes, Fortune, Huffington Post, Mashable, Reuters, The New York Times, USA Today, Wall Street Journal, CNBC, and several others. The 2011 Zeta Buzz Awards included more categories and nominees than ever before.

Best Financial Services Brand of 2011

1. E-Trade
2. Chase (JP Morgan)
3. HSBC
4. Capital One
5. AXA
6. Santander
7. Wachovia
8. Barclays
9. UBS
10. Allianz

Best TV Ads of 2011

1. E-Trade “Enzo the Tailor”
2. Volkswagen “The Force/Darth Vader”
3. Chrysler “Imported from Detroit”
4. Chipotle “Back to the Start”
5. Bud Light “Product Placement”
6. CarMax “Kid in a Candy Store”
7. Snickers “Logging”
8. Nissan “Gas Powered Everything”
9. Mercedez Benz “P Diddy/Welcome
10. H2oh! “Braids”

Best Media Personality of 2011

1. Anderson Cooper
2. Jon Stewart
3. Stephen Colbert
4. Chris Matthews
5. Al Roker
6. Matt Lauer
7. Bill O’Reilly
8. Barbara Walters
9. Sean Hannity
10. Charlie Rose

Best News Outlet of 2011

(Media Outlet)

1. Huffington Post
2. The New York Times
3. Reuters (Thomson Reuters)
4. AOL.com
5. CNN.com

(TV Outlet)

1. CBS
2. Fox
3. NBC
4. ABC
5. CNN

Best Beverage Products (Non-Alcoholic) of 2011

1. Diet Coke
2. Coca Cola
3. Pepsi
4. Vitamin Water
5. Gatorade
6. Pepsi One
7. 5-Hour Energy
8. Snapple
9. ZICO Coconut Water
10. Red Bull

Best Cars of 2011

1. Altima – Nissan
2. 300 – Chrysler
3. Legacy – Subaru
4. Elantra – Hyundai
5. Accent – Hyundai
6. Lacrosse – Buick
7. Accord – Honda
8. Civic – Honda
9. Sorento – Kia
10. S60 – Volvo

Best Fashion Designers of 2011

1. Michael Kors
2. Vera Wang
3. Christian Siriano
4. John Galliano
5. Tommy Hilfiger
6. Marc Jacobs
7. Donna Karan
8. Calvin Klein
9. Sarah Burton
10. Jason Wu

Best E-Reader of 2011

1. iPad
2. Kindle Fire
3. Slate 2
4. Nook
5. Galaxy
6. BeBook
7. Story
8. Reader
9. Novel
10. Streak

Most buzzed CEOs of 2011

1. Steve Jobs
2. Jeff Bezos
3. Carlos Brito
4. Larry Page
5. David Novak
6. Alan Mulally
7. Jamie Dimon
8. Larry Fink
9. Patrick Doyle
10. Fujio Mitarai

Most buzzed Celebrity Couple of 2011

1. Kate Middleton/Prince William
2. Khloe Kardashian/Lamar Odom
3. Angelina Jolie/Brad Pitt
4. Jessica Biel/Justin Timberlake
5. David Beckham/Victoria Beckham

Best NYC Restaurant of 2011

1. Eataly
2. Nobu
3. Mr. Chow
4. Buddakan
5. Babbo
6. Per Se
7. Le Cirque
8. Le Bernardin
9. Del Monico’s
10. Del Posto

Best Pharma Brand of 2011

1. Novartis
2. Bayer
3. AstraZeneca
4. Merck
5. Pfizer
6. Johnson & Johnson
7. Bristol-Myers Squibb
8. Eli Lilly
9. Teva Pharmaceuticals
10. Mylan

Best Travel of 2011

(Destinations)

1. London
2. Paris
3. Las Vegas
4. New York
5. Sydney

(Hotels)

1. Taj Mahal Palace Hotel (India)
2. Mama Shelter (Paris)
3. Hotel St Barthe (Isle de France)
4. Mondrian (New York – SOHO)
5. Hoxton Hotel (London)

Tech Controversy of 2011

1. Blackberry Outage
2. News Corp. Hacking Scandal
3. HTC Infringement on Apple Patents
4. Stop Online Piracy Act (SOPA)
5. Facebook Smear Attempt on Google

Most Buzzed Social Networking Sites of 2011

1. Twitter
2. LinkedIn
3. YouTube
4. Facebook
5. Match.com
6. Meetup
7. Groupon
8. Flickr
9. Ning
10. Friendster

Questions?  email:  marketing@zetainteractive.com

The saying goes “there’s an app for that”, and with over 500,000 apps in the Apple Appstore and over 380,000 in the Android Market, there sure are tons of apps that do lots of cool things. But is there an app for increasing your sales? Is there an app that will tell you if you should build your mobile initiative around Apple’s iOS or Google’s Android operating systems? Can you find an app that makes your customers happy?

It would seem with the staggering holiday ecommerce and sales stats from this year’s holiday shopping season would convince retailers and ecommerce sites to get their mobile or app act together, but reality tells another story. Many sites are not optimized for mobile devices, and with mobile purchases accounting for a two-fold increase in online purchase volume from April to December 2011 http://tinyurl.com/c25xpdf , it should be a mandate to marketers to build mobile sites or apps with numbers so big. But as when any new technology comes along some people are either slow or lazy to implement what seems obvious to most marketers or digital experts.

For marketers the real question is should you build an app at all. Sure there’s value in being resident on users mobile phones or tablets, and programming for iOS and Android pose their own unique challenges and constraints. Many apps and games are launched first on iOS for iPhones and iPads, as their operating systems are upgraded at the same time via Apple, while Android is fragmented dramatically across device manufacturers. There is consistency across Apple screen and resolution sizes for user interface design, while Android phones come in several screen sizes for different manufacturers, models, and wireless carriers. Additionally, While a mobile app built specifically for a particular devices operating system (iOS App, Android App, Blackberry App etc) does put the shopping experience in the mobile users hand, there is a substantial cost towards producing multiple applications while still being confined to OS specific mobile devices.

But for ecommerce sites, apps aren’t where its at – its online sites optimized in mobile web browsers. With mobile shopping at record levels this past holiday buying season, most people will comparison shop online using search tools right on their phones. Having an optimized site for the smaller and varied screen sizes of cell phones and tablets can ensure a pleasant and intuitive shopping experience for prospective customers. Users don’t want aggravating experiences where they have to zoom in on pages to read, click, or navigate a site to find what they are looking for. Clean, simplified design always has a positive, albeit non-negative impression, on site visitors which will affect their purchasing decisions.

Creating a mobile-optimized web presence can be a logical common denominator across the mobile demographic. Detecting a smaller-screened device is an easy capability for sites. Serving up a user interface tailored for the smaller device, on detection, will provide the user with a familiar app-like experience and be an efficient means for retailers to hit their mobile demographic in a far more efficient (and production budget friendly) manner.

And beyond just mobile web site design, sites can offer for users to place a icon on a mobile desktop or bookmark. These are simple ways to prompt the user to bring your site into their mobile ecosystem without forcing them into appstore searches and downloads, or additional programming expertise to build apps most users only use a few times.

In this day and age things move fast. Opinions change, technology develops, and the media moves on to the next big thing. Looking back at 2011, we have seen the introduction of the iPad 2, witnessed a royal wedding and followed the ongoing problems of Charlie Sheen and his battles with the media. However, will these subjects be as popular in 2012, 2013 or 2014 (probably not) and how does this fit into a blog post about SEO?! Simple…Google loves dates and will stop at nothing put a date to your content!

If you work in SEO you should have already noticed that Google displays dates in its SERP’s. In most cases this has enhanced the users searching experience by making it easier to locate the latest information on evolving subjects (e.g. technology, music & fashion). For these types of subjects it is fair to say that the latest content should quite rightly be rewarded with better search engine rankings and higher click through rates. After all, who wants to read laptop reviews from 2005?

However, what if your content is historical or is not going to likely to change at all? Is a 2012 blog post on daily calorie intake more useful than something written in 2005? Have we seen major breakthroughs in dieting? I think not. The point is, providing Google with a date may not always be in the best interest of your websites long term prosperity. Including a date in the header, comments, content or URL is sufficient enough for Google to time stamp your page and consider the information less useful over time.

Allow your content to live forever

• If you content is “evergreen” (not likely to change), hide all date references from Google!

• Utilize WordPress “date exclusion” plugins to keep your blog looking fresh.

• Create “living URLs” for recurring events and update the content as needed. Preserve all existing link equity and do not change the URL’s! You’ll have a head start on the competition. For example, example.com/world-cup-results can be used for the next world cup.

• Block date archives from being indexed.

Originally written by By TANZINA VEGA and published at
http://www.nytimes.com/2011/12/29/business/media/etrades-campaign-creates-the-most-online-buzz.html

MARKETERS take many approaches to selling their products, from fake talking babies to real rap stars in commercials. But for many, generating the elusive online buzz is the ultimate goal.
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Chrysler’s ad featuring the rap artist Eminem and the city of Detroit ranked second in online reaction.
For the fourth consecutive year, Zeta Interactive, an interactive marketing agency, has released a report of which ad campaigns generated the most buzz online. Zeta uses a technology that monitors what consumers are saying about online ads that they see on blogs and on video sharing and social media sites.

Zeta Interactive gives ads scores reflecting the volume, or the total number of posts each ad had per day, and tone, or the number of positive or negative posts about the ad. The company analyzed more than 200 million online posts.

This year, of the top 10 ads, eight made their debuts during the Super Bowl. In 2010, only four on the list made their debuts during the Super Bowl.

At the top of the list was an ad for E*Trade Financial called “Enzo the Tailor,” which featured a baby being fitted for a custom-made suit and talking about how his tailor could retire in Tuscany. The spot was made by Grey New York, part of the Grey Group unit of WPP.

Both E*Trade and Snickers, whose “Logging” spot featuring Roseanne Barr and Richard Lewis was the seventh ad on the list, showed how some brands were able to have success in campaigns with recurring themes, said Mary Beth Keelty, vice president for marketing at Zeta. “They found something that worked and they are refreshing it,” she said.

The Snickers spot was created by BBDO New York, part of the BBDO Worldwide unit of the Omnicom Group. Snickers was the only brand to have a repeat appearance on the list this year.

Automobile ads were popular with digital consumers as well, with Volkswagen’s ad featuring a young boy dressed as Darth Vader, and Chrysler’s ad featuring the rap artist Eminem and the city of Detroit, taking the second and third spots, respectively. The Volkswagen ad was created by Deutsch LA, part of the Interpublic Group of Companies, and the Chrysler ad was created by Wieden & Kennedy.

“Cars really were a big part of the top 10 here,” said Minna Rhee, Zeta’s chief executive. The auto ads were a “reflection of coming out of the recession and the car industry taking a bigger role in 2011,” she said.

Other car ads in the top 10 included Mercedes-Benz’s ad featuring the artist Diddy, in the ninth spot on the list, and an ad for Nissan’s Leaf in the eighth spot. The Nissan ad, called “Gas Powered Everything,” shows people using everyday items like alarm clocks and hair dryers that are powered by gas engines. It featured a new trend on the list — the eco-conscious ad. The spot was created by TBWA/Chiat/Day, part of the TBWA Worldwide unit of the Omnicom Group.

An animated ad for Chipotle Mexican Grill, called “Back to the Start,” was the fourth most popular ad on the list. The ad, which was also shown in movie theaters, tells the story of the industrialization of farming. The film, which was more than two minutes long, was directed by Johnny Kelly and featured a Willie Nelson version of the Coldplay song “The Scientist.”

The ad demonstrated that it is possible for brands “to break that top 10 with something that wasn’t necessarily with TV at the center of what the campaign was about,” Ms. Rhee said. The Chipotle ad also tied with an ad for the PepsiCo beverage H2oh! for the most positive tonal ranking. The H2oh ad, which was created by BBDO Argentina, was the first and only ad in Spanish to make the list.

Bud Light and CarMax rounded out the list in fifth and sixth place, respectively. Bud Light’s commercial, “Product Placement,” featured swashbucklers on a movie set, while CarMax’s spot, “Kid in a Candy Store,” promoted its selection of auto and money-back guarantee.

The Bud Light commercial was created by DDB Chicago, part of DDB Worldwide, owned by the Omnicom Group. The CarMax ad was created by Amalgamated New York

At the end of each year Zeta Interactive compiles online social media data on various industries, celebrities, news stories, products, and the like that were note and newsworthy during the year to find out how people in the blogosphere and social media discussed and reacted to these topics.  This year Zeta has covered many topics, categories, and people, and products for 2011, and below is a list of those published so far:

• Anderson Cooper Tops List of Most-Searched Media Personalities
  12/6/11 – The Hollywood Reporter
  http://www.hollywoodreporter.com/news/anderson-cooper-jon-stewart-most-searched-media-personality-270151

• Zeta Interactive Announces Best Buzzed Beverages of 2011
  12/2 – Bev Net
  http://www.bevnet.com/news/2011/zeta-interactive-announces-best-buzzed-beverages-of-2011

• Khloe and Lamar land ‘Happiest Couple of 2011′ title
  12/2/11 – USA Today
  http://content.usatoday.com/communities/entertainment/post/2011/12/khloe-and-lamar-land-happiest-couple-of-2011-title/1

• Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts
  12/1/11 – Folio Magazine
  http://www.foliomag.com/2011/online-only-news-brands-garner-more-buzz-print-affiliated-counterparts

• Steve Jobs Tops List of 2011′s Most Buzzed About CEOs
  11/30/11 – Forbes
  http://www.forbes.com/sites/susanadams/2011/11/30/ceos-with-the-best-and-worst-online-buzz/

• BlackBerry Outage, Phone Hacking Garner Year’s Most Tech Buzz
  11/24/11 – PC Magazine
  http://www.pcmag.com/article2/0,2817,2396860,00.asp

• Solution to Volt fires?; Mulally: ‘It’s not true’; Altima the king of ‘buzz’
  12/8/11 – AutoNews
  http://www.autonews.com/article/20111207/VIDEO/312079902/1439

• John Galliano, Michael Kors, Vera Wang Ranked as 2011′s Most ‘Buzzed’ Designers
  12/11/11 – International Business Times
  http://www.ibtimes.com/articles/265123/20111211/john-galliano-michael-kors-vera-wang-ranked.htm