With Halloween fast approaching this coming Saturday, along with it comes the usual wave of last-minute costumers eager to make a cleaver, funny or scary splash on the 31st. “Halloween” is consistently trending on Twitter, and there is an exponential jump in Halloween-related searches, so now is the time for savvy marketers to pull something out of their bags of tricks.
Zeta Marketing Solutions for the Halloween holiday
- Top seasonal retailers HalloweenMart and Spirit Halloween have a web-based retail environment in dire need of a refresh.
- HalloweenMart suffers from a bland layout, with no notable call-to-action, compounded with oversized images that further distract from the product listings.
- Spirit is at the opposite end of the spectrum, having an overwhelming number of category listings, field entries and a harsh color scheme.
- Create a revamped website based entirely on a dynamic usability study, whilst conforming to their established brand identity and product lines.
- To drive additional traffic, the retailers should create some branded content for distribution directly to customers
- Halloween-themed twitter profile templates (downloadable wallpaper, icons, color layout instructions, etc.)
- A photo-editing suite that “Creeps-out” a portrait you upload, inserting some Halloween-themed images (smoke, bats, pumpkins, etc.) on top of your picture
- While costume retailers seem to be fairly active on twitter (smart move) the other important aspect of Halloween (Candy) has gone unrepresented.
- Hershey’s, arguably the largest candy brand worldwide, has no active twitter presence. While they do have a corporate profile, there have been no updates at all.
- Mars also has failed to create a Twitter profile.
- Both brands should take obvious first steps (Create optimized twitter profiles, update constantly, and link to profile on website homepage, etc.)
- Tweets should highlight seasonal recipes created solely with their products.
- Costumeideazone.com; the first site that appears in organic search results on Google under “Halloween Costume Ideas” should make better usage of their company Twitter account to build brand awareness and drive traffic to their site.
- Currently the account has only 13 Tweets and 14 followers
- To foster fans’ creativity; Costumeideazone.com should host a Twitter based contest where users submit their most unique, original and creative ideas with the winning costume being furnished by costumezone.com or a partner
- The contest will be cross-promoted on the costumeideazone.com where users can submit their entries and ultimately vote on the winning idea
- Costumeideazone.com should offer weekly newsletters via email marketing throughout the month of October in anticipation of their highest traffic month
- Capture visitor’s email addresses by partnering with a site that actually sells costumes such as halloweenexpress.com to offer discounts and specials
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