Companies further more than their own cause during Breast Cancer Awareness Month

Organizations nationwide, both for-profit and non-profit, have taken it upon themselves to infuse Breast Cancer Awareness into their product and service lines. With companies as traditionally feminine as Estée Lauder and traditionally masculine companies like the NFL all showing their support behind the cause, this creates a unique opportunity for active companies to not just gain some good PR, but to turn increased attention into mutually beneficial arrangements with worthy charities.

Zeta Marketing Solution for Breast Cancer Awareness Month

• Companies whose target market is usually male-dominated should utilize this opportunity to target the female audience by developing charitable incentives.
  • Gamestop could donate 10% of all orders $100 or more to the NBCAM.
    • Promote this through their existing social media channels (@gamestopcorp), showing daily examples of what you could get for the required $100
      • ” Band Hero + Guitar Hero 5“
      • “Call of Duty: Modern Warfare 1 + 2“

• Online retailers such as Zappos and Amazon should prominently feature breast cancer awareness products (pink colored) on landing pages and prior to checkout.
  • Low-cost items such as ribbons, magnets and stationary should be pushed during checkout, as customers will be more likely to purchase these along with larger orders than by themselves.
  • Offer free shipping on all pink items as further incentive for charitable contributions

• NBACM should develop a series of social media-applicable downloads and skins for promoting the cause.
  • Similar to green overlay developed in support of the recent Iran protest, a series of adaptable pink icons and backgrounds should be distributed so individuals can become actively involved with little cost.

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