How to make your colossal company seem less evil.

by Christian Russo on July 17, 2009

Wal-Mart is huge. REALLY huge. Not only is Wal-Mart huge in its own right, but looking at its direct competitors in the overall retail industry, it shows revenues over 6 times that of the #2 spot (Target, no small player themselves). Wal-Mart has continued to rise and expand, showing up in nearly every town in America plus nearly 3,000 international locations. Along with this thriving success has come a wave of criticisms, based on issues ranging from the negative impact on local businesses to poor employee and labor relations. These factors, along with a handful of well-publicized negative incidents, have given Wal-Mart the reputation as the Evil Empire of modern retail.

So it comes as no surprise that Wal-Mart just announced plans to spearhead an industry-wide movement in the creation of a green-label standard. This index will display information ranging from the distance the product traveled until it arrived at the store to what natural resources, in an effort to make the consumer even more aware of any efforts a company is making to be environmentally sound. As support for green initiatives rise at retail stores and consumer interest in environmentally friendly products continues its upward climb, this is a perfect way for a company who has struggled to gain an image better than “the place to buy stuff really cheap”.

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{ 2 comments… read them below or add one }

Ambyr Amoureuse July 21, 2009 at 8:54 am

Very nice article :) ) I like pretty much the topic :) thank you for the advices :)

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William Roberts July 25, 2010 at 9:18 am

in order to have good busines practice, good labor relations is very important..”*

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