It truly amazes me when I hear about medium-sized businesses – and even some Fortune 1000 outfits – that are still operating their websites without a content management system (a.k.a. “CMS”).Especially, when you consider that many small business and garage outfits have already made the shift.
Mind you, this isn’t just an SEO consideration, although having a CMS can go a long way towards facilitating the creation of link-friendly fresh content, which is the holy grail of modern SEO. The truth is that a CMS facilitates all sorts of dev implementation, allowing for faster implementation and increased productivity.
And perhaps most importantly, a well-developed CMS allows marketers to implement without the need for a dev resource to hard code. This is crucial in today’s online space, where often times, marketing-driven changes simply can’t wait in he development queue.
If you’re still operating in the internet dark age, publishing templates and individual pages by hand, step into the light and invest in a robust CMS. The return on investment, both from a online marketing and overall development efficiency standpoint is immense.
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A CMS and a dynamic website are actually two entirely different things. WordPress, for example, straight out of the box is not a true CMS.
And, the notion that you cannot be productive with static pages simply is not true. It depends entirely on how you have designed your webpage. And, it depends on your programming skills. Want an entirely new look on a static website, then let your custom program implement the changes and then UPLOAD all the changed pages by computer. That is what computers are for after all.
Thanks for the comment, John!
Actually, wordpress is a perfect example of a CMS. It’s a system that dynamically publishes and manages content via the use of templates. You can argue about whether it’s a “true” CMS, but that’s just a matter of semantics.
P.S. You most certainly can build and update a site without a CMS, but for medium to large businesses out there, it’s simply not a good solution because it seriously hampers the building out of fresh content.
I’ve seen it dozens of times, so I’m not simply offering an opinion.
I’ve used wordpress, typepad and joomla…only to find that dreamweaver cs3 is the best way to manage content, largely because of the control it offers.
Its seems like CMS’ tend to control too many things.
What CMS’ do you suggest besides wordpress?
I prefer building sites in WordPress over just about any other CMS out there. I even prefer it over Dreamweaver for a number of reasons.
Firstly, WordPress can be accessed online, whereas dreamweaver requires the developer to be on a computer where DW is installed.
Secondly, DW creates problems with multiple developers overwriting files, WP does not.
DW’s templating system is not nearly as flexible or easy to manage as WP’s.
WP has many, many plug-in’s that can enhance the site without having to build anything yourself.
It’s also very easy to make WP SEO friendly. Just adjust the permalink structure, and you’re good to go.
I could go on and on, but I think you get the idea. For small to medium sized web sites, WP is a great CMS – even for non-blogging sites.
For larger commerce or custom database driven sites, WP isn’t the answer, but then again neither is DW.
Thanks for all the feedback! I think that everyone has their favorites (mine is Expression Engine) but I agree that WordPress is an excellent option, even for a non-blog site.
According to me, the choice of CMS depends on the purpose of the website, and how willing the person is to spend on the development of a website using CMS.
The choice of CMS also depends on the functionality and features that the website would have. I find WP good for blogging and static websites really good, Joomla! for everything and I haven’t worked with all the other CMSs.
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