Today Zeta Interactive is announcing the launch of Zeta Mail 6, our latest release of its best-of-breed email platform that will now enable marketers to also manage conversations across mobile and social channels. This integration across email, mobile and social, allows marketers to manage subscriber communications and schedule email, inbound and outbound SMS campaigns, as well as [...]
{ 0 comments }
If you’ve been anywhere on the Internet in the past month, you have undoubtedly heard of Google Search Plus Your World. I’m going to break down what it is, what it means to you as a consumer, and what it means to you as a business owner and content producer. What Is Google Search Plus [...]
{ 0 comments }
That Super Bowl Ferris Bueller Honda CRV ad with Matthew Broderick from last week was hilarious. I’m not talking about having actually seen the Super Bowl ad during the Super Bowl – I saw it a week before the game when Honda released it on YouTube. By gametime, it had been viewed over 11 million times. And a [...]
{ 0 comments }
Each year Zeta Interactive monitors the buzz around the notorious Super Bowl Ads. This year’s results who that overall buzz around this year’s Super Bowl commercials is slightly less positive than that of last year. Take the following data point for example: The average tonal buzz ranking around a commercial at this year’s Super Bowl [...]
{ 0 comments }
It is a rare sight to not see someone with their Smartphone glued to their hand these days. Whether waiting in-line at your local store, on the daily commute, or watching TV, people are ‘always on’ and waiting for the next chance to share real-time experiences with their online friends and family. With the general [...]
{ 0 comments }
2011 marked the 4th annual Zeta Buzz Awards initiative which follows the success of the 2008, 2009 and 2010 award programs, where dozens of winners were announced, and categories were covered by hundreds of leading media outlets, including Folio, Forbes, Fortune, Huffington Post, Mashable, Reuters, The New York Times, USA Today, Wall Street Journal, CNBC, [...]
{ 0 comments }
The saying goes “there’s an app for that”, and with over 500,000 apps in the Apple Appstore and over 380,000 in the Android Market, there sure are tons of apps that do lots of cool things. But is there an app for increasing your sales? Is there an app that will tell you …
{ 2 comments }
In this day and age things move fast. Opinions change, technology develops, and the media moves on to the next big thing. Looking back at 2011, we have seen the introduction of the iPad 2, witnessed a royal wedding and followed the ongoing problems of Charlie Sheen and his battles with the media. However, will [...]
{ 0 comments }
Originally written by By TANZINA VEGA and published at http://www.nytimes.com/2011/12/29/business/media/etrades-campaign-creates-the-most-online-buzz.html MARKETERS take many approaches to selling their products, from fake talking babies to real rap stars in commercials. But for many, generating the elusive online buzz is the ultimate goal. Add to Portfolio Chrysler’s ad featuring the rap artist Eminem and the city of Detroit [...]
{ 0 comments }
At the end of each year Zeta Interactive compiles online social media data on various industries, celebrities, news stories, products, and the like that were note and newsworthy during the year to find out how people in the blogosphere and social media discussed and reacted to these topics. This year Zeta has covered many topics, [...]
{ 1 comment }
