2011 marked the 4th annual Zeta Buzz Awards initiative which follows the success of the 2008, 2009 and 2010 award programs, where dozens of winners were announced, and categories were covered by hundreds of leading media outlets, including Folio, Forbes, Fortune, Huffington Post, Mashable, Reuters, The New York Times, USA Today, Wall Street Journal, CNBC, [...]
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The saying goes “there’s an app for that”, and with over 500,000 apps in the Apple Appstore and over 380,000 in the Android Market, there sure are tons of apps that do lots of cool things. But is there an app for increasing your sales? Is there an app that will tell you …
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In this day and age things move fast. Opinions change, technology develops, and the media moves on to the next big thing. Looking back at 2011, we have seen the introduction of the iPad 2, witnessed a royal wedding and followed the ongoing problems of Charlie Sheen and his battles with the media. However, will [...]
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Originally written by By TANZINA VEGA and published at http://www.nytimes.com/2011/12/29/business/media/etrades-campaign-creates-the-most-online-buzz.html MARKETERS take many approaches to selling their products, from fake talking babies to real rap stars in commercials. But for many, generating the elusive online buzz is the ultimate goal. Add to Portfolio Chrysler’s ad featuring the rap artist Eminem and the city of Detroit [...]
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At the end of each year Zeta Interactive compiles online social media data on various industries, celebrities, news stories, products, and the like that were note and newsworthy during the year to find out how people in the blogosphere and social media discussed and reacted to these topics. This year Zeta has covered many topics, [...]
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Marketers have a fairly straightforward set of goals, even if the paths they take to achieve those goals can be diverse and complex. First, they want to elevate the level and amount of business done by their company, driving increased revenue. Secondary goals include fostering a positive public image of their company, and when possible, [...]
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With many changes occurring the GOP contender landscape over the past week, with Gingrich taking the lead in polls, Herman Cain “suspending” his campaign, and Donald Trump being named as a debate moderator, below are the online digital stats on how traffic and buzz around the candidates had changed. Gingrich Gains Steam; Seen as Favorite [...]
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Most noticeable trend this week was an overall drop in site traffic, which was most likely attributed to the Thanksgiving Holiday. All candidates, including Obama, experienced notable decreases with the interesting exceptions of Romney, Paul and Bachman. And while there appear to be some constant trends, such as Obama’s social media dominance, candidates need to [...]
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From where I sit as CEO, we see every marketing challenge as a battle between one brand and its competitors. We spend a good portion of our upfront time investigating the competitive landscape to ensure that we know as much as we possibly can about brands that we are trying to unseat. We study their [...]
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Digital data for last week’s performance of GOP candidates and President Obama showed some dramatic changes, as debates, scandals, and the GOP candidates duke it out for the chance to run against Obama. Below are some of the notable highlights from the data as collected and analyzed by Zeta Interactive: Gingrich Continues To Rise Through [...]
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